Umberto Cazzola opened his first goldsmith’s workshop back in 1929, eventually passing on his innovative, pioneering approach to his son Odino. The company specialized in making watchstraps from gold and other metals, becoming suppliers to Switzerland’s biggest watchmaking brands. Fope poured its vast wealth of expertise into making its own gold jewelry collections. It created the Novecento mesh, shaping it into many different designs: the brand’s signature style brought it a success in Italy and, later, worldwide.